The channel for things people keep
Send different types of email separately, or combine them once you start the process. Email is where the longer message belongs: the statement, the catalogue, the newsletter and the invoice a customer needs to find again later.
Email sent one at a time
Sending from a personal mailbox works until there are two hundred recipients. Then it becomes slow, it lands in spam folders, and there is no way to tell whether any of it was read.
- No templates, so every mail is rebuiltThe same offer is retyped and reformatted for each send.
- Personal mailboxes are not built for itBulk sending from a normal account gets throttled or marked as spam.
- No idea what happenedSent is the only status you ever see.
What the software does
Set up around your business during implementation, not handed over as a blank screen.
Campaign sending
Reach your list in one send, with formatting that holds up across mail apps.
Reusable templates
Set up your look once and reuse it, so every mail looks like the same business.
Lists and segments
Send to a group defined by purchase history, area or balance rather than to everyone.
Transactional mail
Invoices, statements and confirmations sent automatically off the back of a transaction.
Open and click reporting
See what was opened and what was acted on, and use it to shape the next send.
Scheduling
Plan a sequence in advance instead of sending everything the day you think of it.
Where businesses use it
A regular newsletter
Keep existing customers aware of what you do beyond the one thing they bought.
Statements and invoices
Send the document customers will want to search for later in their own inbox.
Catalogue and offer mail
Longer, visual messages that do not fit into 160 characters.
Business to business contact
For trade customers, email remains the channel purchase teams actually work from.
Works alongside
Run it on its own, or let it share customer records with the rest.
See it against your own business
Tell us how you handle this today and our team will show you what the same work looks like once it is set up.